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Critical Sociology
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Transforming Creative Potential in Project Networks: How TV Movies Are Produced under Network-Based Control

Stephan Manning

) The Fuqua School of Business, Duke University, 1 Towerview Drive, Durham, NC 27708-0127, USA, stephan.manning{at}duke.edu

Jörg Sydow

) Institute of Management, Free University of Berlin, Boltzmannstrasse 20, 14195 Berlin, Germany, sydow{at}wiwiss.fu-berlin.de

Project networks have been identified as dynamic, yet relatively stable organizational forms in project-based creative industries. They materialize in longer-term actor relationships which are actualized by and institutionalized through particular projects. This article examines how project networks transform creative potential for and beyond particular projects. The transformation process is enabled and constrained by the dialectic of network-based control which refers to the capacity of actors to reproduce relational power and autonomy within actor constellations in project networks. This study is empirically based on a qualitative analysis of two projects launched from project networks of two major German TV production companies. Theoretically, the study draws on concepts from structuration theory.

Key Words: Creative work • project organizing • network organizing • project network • TV movie production • labor transformation • structuration theory

Critical Sociology, Vol. 33, No. 1-2, 19-42 (2007)
DOI: 10.1163/156916307X168575
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